work history

it's what I've done'

My work history isn't a list, it's a layered story of building, adapting & connecting. From pioneering web platforms in Canada to shaping digital ecosystems across Australia, each role reflects a chapter in my evolution as a founder, strategist, and creative lead. Whether mentoring clients or architecting content systems, I've always worked at the intersection of purpose & possibility. This page captures the ventures, collaborations, and turning points that have defined my professional journey.

2010 – present
Director / Web Producer
clearFusion Digital
Formerly: TOLRAnet [TOLRA Micro Systems Limited]
www.clearfusion.digital

Combined Attitude e-emedia with TOLRA Micro Systems Limited, a UK company, to form TOLRAnet in 2010. Merge to provide a more comprehensive set of web services to clients and became a director of the company. In 2017 we re-branded to clearFusion Digital.

Responsibilities:

  • Design and development of websites - static HTML, PHP/MySQL driven websites, integration of 3rd party applications
  • Development of e-commerce based websites, both site design and architecture design to guide the shopper through the site to the end goal of purchasing the products.
  • Liaising with clients, both local and international, to capture website requirements and budgets.
  • Testing of the finished solution to the requirements agreed with the client for the build.
  • On-going support of the site for the client, website management & maintenance
  • Management of multiple Linux servers that host client websites.
  • Providing shared hosting to individuals and companies all over the world
  • Development of social media strategies, including client training and on going consultancy. Work also included the streamlining of client social media networks and selection of tools to better manage client time.
  • Development of content for the company blog, and social networks.
  • Client support e.g. email configuration issues on a wide range of platforms
  • Suggestions to clients on ways to maintain connectivity while on the road e.g. through the use of Google docs
  • Co-development of our own CSS framework fusionCSS, including testing, requirements generation and development direction.
  • Testing and concept generation for our own Content Management System, clearFusionCMS
  • Creative problem solver
  • Social Media, website & web software training



2003 – Current
Curator/Founder/Web Producer
Absolutely Australia
www.absolutely-australia.com.au

I am involved in the planning and producing of Absolutely Australia's online content, directory, photo gallery and social media activities and responsibilities. I have created the website from scratch and primarily been the one responsible for all it's copy content & social media marketing

While my main occupation is that of Web Producer/Manager with TOLRAnet Digital, Absolutely Australia is one of my side businesses that, along with it's sister site reDiscoverUK, I hope to grow further in future years.




2015 – 2016
Customer Support
CrowdfunderUK
www.crowdfunder.co.uk

After over 20 years of being self-employed, & being the manager and/or owner of businesses, I was offered this job when contemplating entering back into the full-time workforce. I was employed to supply customer support, but in addition to my duties on the help desk, I aided in many other areas they were inexperienced in, as listed below. I was over experienced for the role & often bullied into working with obsolete practices. As I didn't want to compromise my work ethos, I had to resign from the position.

Responsibilities:

  • Customer Support
  • Support Portal Construction/Management
  • Social Media Management
  • Digital Content & Copywriting
  • SEO & SMO
  • Project Flow
  • Wireframing
  • Analytics
  • Crowdfunding Coaching
  • Copywriting
  • OG Protocols
  • HTML/CSS



2000 – 2013
CEO / Web Producer
Attitude e-media [Australian Web Studio]
website: www.attitude-emedia.com

Founder of Attitude e-media in Canada in 2000, later moved business to Australia & in 2010 merged with TOLRA Micro Systems Ltd to form TOLRAnet.

Responsibilities:

  • As Above for TOLRAnet
  • Graphic & Logo Design
  • Promotional material design & construction



Previous Positions Held
  • Daily News Newspaper - 2yrs 
  • Dolphin Research Assistant  -  11yrs
  • Hotel Publican  -  3yrs